Kraft (KFT)
Kraft (KFT) owns an impressive array of brands including Kraft, Maxwell House, Nabisco, Oreo, Oscar Mayer, Philadelphia Cream Cheese, as well as dozens of additional brands.
The stock, at $28.67, is down just a little from when it was spun off from Altria in 2000. That really makes them no better or worse that most of the market. What may make them better is the current dividend of about 4%. Certainly many stocks that have gone nowhere in the last decade offer lower (or no!) dividends.
If we face continuing recession or worse, Kraft, selling foods and beverages, should be better positioned than many companies to survive. If inflation becomes more dominant, their brands should offer some pricing power–perhaps enough to maintain current levels of profitability.
In any normal type of market I’d love to buy Kraft at this price. In this market, and especially this week, I wonder how much lower earnings will drop, and how much the PE (now about 13) will rise. For now, Kraft stays on my watch list. How about you?

